Whether you are using an Apple Macbook Air or a Microsoft Surface tablet, there are many options to manage your social media that is compatible with Apple and Microsoft software.
Apple is launching OS X Sierra soon and Microsoft is successfully running Windows 10 currently. Luckily, many social media managements software applications are cloud based and can be accessed from any device. Whether you are on AT&T, Verizon, Sprint, or T-Mobile, you should be able to connect form anywhere.
Here are five recommendations from one our favorite websites, Moz.com.
You can think of HootSuite as a Social Media Management Dashboard. Enhance your social media management with HootSuite. As of today, it’s the leading social media dashboard. You can manage multiple networks and profiles and measure your campaign results. You can learn more by going to the HootSuite website. You can send messages from Hootsuite to a Facebook Page, Twitter, Google+ Page, and LinkedIn. In addition, you can create profiles for internal communications.
Use this if: You are marketing Facebook Pages, Twitter, Google+ Pages, or LinkedIn.
Don’t use this if: you need robust Analytics. They “do” have analytics, but you have to pay for them if you go over your monthly points. These reports can get expensive ($50 each). Note: I’m a web analytics consultant with a Market Motive certification from Avinash so maybe I’m just too analytical.
Cost: Free, $10/mo for Pro
Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. It is also a Social CRM for Businesses. You can monitor all your clients social media profiles. It is affordable and is worth the monthly subscription for many people. It has one of the best social media analytics. It integrates with Google Analytics. Social Sprout may become the Social Media software that surpasses ALL the other tools. SEOmoz was looking into using Sprout Social, but they haven’t settled on any one company yet.
Use this if: you are an agency, company, or a mom and pop shop.
Don’t use this if: you need to market Google Plus. This is a BIG drawback for Sprout Social. Eventually they will get around to integrating with Google Plus. If you are promoting your Google Plus Local Business Page, use another software like Hootsuite. Remember that your Google Plus Local Business Page appears in the SERPS.
Cost: Starting at $39/mo
WildFire was bought out by Google in 2012. It provides powerful, easy-to-use social media marketing tools for pages, messages, ads, promotions, monitoring, analytics and more. While they have a video demo for their product, you’ll have to give your contact info in order to see it. You’ll be contacted by phone. I link to their video here so you don’t have to give them your info. They claim their software is good for mom and pop shops, but their meta title says something else “CompleteEnterprise Social Media Marketing Software”.
WildFire has two types of plans. One plan is the “Promotion Builder” and the other is the “Social Marketing Suite”. Their Promotion Builder is a form for sweepstakes, signup forms, coupons, contests, and quizes. Once that “promotion” is built, you target Facebook ads to that URL.
Use this if: you are an agency or your company already has a big social media marketing portfolio. This software is best suited for a company that has a full time social media expert. If you are an enterprise business with an in-house staff of social media marketers, then look into this software.
Don’t use this if: you have a small social media portfolio or you are a small mom & pop shop. The cost doesn’t justify the “Social Marketing Suite” especially since there are other tools listed on this blog post that can accomplish similar things.
Cost: Starting approximately at $35/mo if you’re using the “Promotion Builder”. For the “Social Marketing Suite” it’s $3,500/mo. This was quoted to Planet Marketing by a WildFire sales rep.
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