How Much Does Social Media Cost?

How Much Does Marketing With Twitter Cost?

actual cost of social mediaLaunching a new Twitter account, complete with setup and outsourcing content creation/consumer interaction (all 140 characters at a time), costs an average of $2,000-$4,000 per month – and that’s just for Twitter. With that said, the total price range was $1,000-$7,500 per month.

What if you already have an existing Twitter account, but need some help to take it to the next level? Restructuring an existing Twitter account with “limited coaching” to achieve client goals is still going to cost you between$1,000-$2,500 per month, with some charging as much as $4,000 per month…just for Twitter! That’s right, if you want Facebook, you’re paying extra.

How Much Does Marketing With Facebook Cost?

If you thought the costs of marketing with Twitter were high, you might want to grab your fainting chair — Facebook marketing rates will give you a case of the vapors. To set up a new Facebook account and provide limited ongoing training to business partners, online PR agencies charge an average of $2,500-$5,000 per month, with some going as high as $9,000. Of course, this also includes status updates and interacting with customers. You know what it doesn’t include, though? Strategy.

If you’re shelling out a minimum of $4,500 per month for Facebook and Twitter management, you’re not getting any strategy behind the efforts. That costs extra (sort of like adding bacon, but not as tasty). Now, we’ll admit that the strategy is the most important part — you’ve got to go into social media marketing with a game plan and a list of goals, or you’ll never really get anywhere. This is the reason you don’t want to outsource your company’s social media management to your friend’s kid who is taking a class in marketing at college. Online PR agencies know this, so they make sure to charge you for their expertise. You know, in case they’re not getting enough of your money already.

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